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There are more than 165,000 people going through cancer or surviving after cancer in Ireland right now. Every 3 minutes in Ireland someone gets a cancer diagnosis. Incidence of cancer is growing and by 2020, 1 in 2 of us will get a cancer diagnosis in our lifetime. In Ireland an average of 40,000 new cases of cancer are diagnosed each year.*

Facing a cancer diagnosis as a patient or the close friend/family member of one is a very scary and intimidating time. Most people turn to the internet for information on their illness and very quickly find themselves buried in a sea of medical jargon, frightening statistics and worst-case scenarios, all of which adds to, not lessens, the burden.

Many online support resources offer practical advice, which is very relevant and useful, but where Happy Magazine comes in is to offer what they also want to find but can’t seem to – blueprints to survival. So, solutions to all their new health challenges, advice from those who have been there before them, instructions for getting through the challenge of cancer, plans for their new normal and support on how to be happy again.

All of our content is positive and helpful, inspiring and motivating. Happy Magazine is how to live a happy life after a cancer diagnosis. Regular topics include Anti-Cancer Lifestyle Changes, Natural Hair, Skin, Body and Beauty Products, Recipes & Food, Health & Wellness, Travel, Advice for Getting Through Treatment, Advice from Survivors, Relevant Businesses, Meditations, Complementary Therapies, Home Workouts & Yoga and much more.

It is also delivered in a ‘bite-size’ way – one new post per day – just enough for someone who is tackling a tough time and who may not have the headspace for a lot of reading.

Happy Magazine also publishes daily so that it forms an ongoing support resource, there for a patient or their friend/family member every single day – because dealing with and surviving cancer is there every single day, not just on the days someone is able to get to a cancer support centre.

Audience size

At the date of writing (December 2018), HappyMagazine.ie has an accrued content base of over 500 posts (including videos and podcasts) relating to living a happy and healthy life after a cancer diagnosis.

At Jun 2018

At Dec 2018

At Dec 2019

(target)

At Dec 2020

(target)

All time page views*

37,867

81,108

200,000

500,000

Views per month

5k

12k

30k

75k

The site also has over 1,600 followers across five social media platforms (Facebook, Twitter, Instagram, LinkedIn and Google+) and over 660 email subscribers.

At Jun 2018

At Dec 2018

At Dec 2019

(target)

At Dec 2020

(target)

Social media followers

716

1,694

4,000

10,000

Email subscribers

251

664

1,500

3,500

Advertising rates

Sidebar ads on HappyMagazine.ie are priced at €250 per month to reach our current monthly audience of 12,000.

Full page ads in the launch issue print edition of Happy Magazine to reach our distribution target of 10,000 copies are priced at €500 each and available to book now.

Contact holly@happymagazine.ie for more information.

 

*1 in 2 by 2020 is a projection based on current data provided by the NCRI. It makes allowances for variables such as aging population, lifestyle and other factors and is in line with projections for other countries such as the UK. Data sourced from the National Cancer Registry of Ireland (NCRI).

**’All time page views’ figures reached by combining stats from our previous content management system (Blogger, 49,791 page views for period Jul 2017-May 2018) with our new content management system (WordPress, 48,806 page views for period May-Dec) stats and adjusted to account for our own views to the site being logged in the Blogger stats (estimated at 35% of 49,791, total 17,489). 86,883 total page views subtract 17,489 own page views gives a figure of 81,108 page views. This figure is also in line with our Google Analytics stats (68,947 views since activation with our site in January of this year).