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There are more than 165,000 people going through cancer or surviving after cancer in Ireland right now. Every 3 minutes in Ireland someone gets a cancer diagnosis. Incidence of cancer is growing and by 2020, 1 in 2 of us will get a cancer diagnosis in our lifetime. In Ireland an average of 40,000 new cases of cancer are diagnosed each year.*

Facing a cancer diagnosis as a patient or the close friend/family member of one is a very scary and intimidating time. Most people turn to the internet for information on their illness and very quickly find themselves buried in a sea of medical jargon, frightening statistics and worst-case scenarios, all of which adds to, not lessens, the burden.

Many online support resources offer practical advice, which is very relevant and useful, but where Happy Magazine comes in is to offer what they also want to find but can’t seem to – blueprints to survival. So, solutions to all their new health challenges, advice from those who have been there before them, instructions for getting through the challenge of cancer, plans for their new normal and support on how to be happy again.

All of our content is positive and helpful, inspiring and motivating. Happy Magazine is how to live a happy life after a cancer diagnosis. Regular topics include Anti-Cancer Lifestyle Changes, Natural Hair, Skin, Body and Beauty Products, Recipes & Food, Health & Wellness, Travel, Advice for Getting Through Treatment, Advice from Survivors, Relevant Businesses, Meditations, Complementary Therapies, Home Workouts & Yoga and much more.

It is also delivered in a ‘bite-size’ way – one new post per day – just enough for someone who is tackling a tough time and who may not have the headspace for a lot of reading.

Happy Magazine also publishes daily so that it forms an ongoing support resource, there for a patient or their friend/family member every single day – because dealing with and surviving cancer is there every single day, not just on the days someone is able to get to a cancer support centre.

Audience size

At the date of writing (November 2018), HappyMagazine.ie has an accrued content base of over 500 posts (including videos and podcasts) relating to living a happy and healthy life after a cancer diagnosis.

The site has had over 69,300** page views since it started on 21 July 2017. We are targeting this to grow at an achievable rate of 10% per month (by continuing to provide great daily content, brand collaborations, competitions, etc) so that by the end of 2020 we should be at almost 300,000 views.

At Jun 2018

At Dec 2018

(target)

At Dec 2019

(target)

At Dec 2020

(target)

All time page views

37,867

60,587

133,291

293,240

Avg. views per month

5k

8k***

17.6k

38.7k

We have already surpassed our December 2018 target of 60,587 views – we are already at over 69,300 views at 3 November 2018.

Our average views per month are already at our December 2018 target of 8k per month at 3 November 2018. 

The site also has over 1,260 followers across three social media platforms (Facebook, Twitter and Instagram) and over 600 unique email subscribers. We are also targeting these numbers to continue to grow at the rate of 10% per month, so that by the end of 2020 we estimate we will have over 5,500 followers and almost 2,000 email subscribers.

At Jun 2018

At Dec 2018

At Dec 2019

At Dec 2020

Social media followers

716

1,145

2,519

5,541

Email subscribers

251

401

882

1,940

We have already surpassed our December 2018 target of 1,145 social media followers and 401 email subscribers – we are already at over 1,200 followers and 600 email subscribers at 3 November 2018.

Advertising rates

Sidebar ads on HappyMagazine.ie are priced at €250 per month to reach our current monthly audience of 8,000.

Full page ads in the launch issue print edition of Happy Magazine to reach our distribution target of 10,000 copies are priced at €500 each and available to book now.

Contact holly@happymagazine.ie for more information.

 

*1 in 2 by 2020 is a projection based on current data provided by the NCRI. It makes allowances for variables such as aging population, lifestyle and other factors and is in line with projections for other countries such as the UK. Data sourced from the National Cancer Registry of Ireland (NCRI).

**’Over 69,300′ figure reached by combining stats from our previous content management system (Blogger, 49,791 page views for period Jul 2017-May 2018) with our new content management system (WordPress, 37,092 page views for period May-Nov) stats and adjusted to account for our own views to the site being logged in the Blogger stats (estimated at 35% of 49,791, total 17,489). 86,883 total page views subtract 17,489 own page views gives a figure of 69,394 page views. This figure is also in line with our Google Analytics stats (57,153 views since activation with our site in January of this year).

***8k average monthly views based on the average of the August, September and October 2018 total monthly views which were 7.2k; 6.2k and 11.7k views respectively.